Largest financial services marketing firm in North America expands in Metro Atlanta

(GWINNETT- METRO ATLANTA) November 4, 2011- Governor Nathan Deal joined Gwinnett Chamber Economic Development, the Georgia Department of Economic Development and local officials for Primerica’s ground breaking ceremony in Gwinnett County, Metro Atlanta, Georgia. This will serve as the financial firm’s future global headquarters site. The new 344,476 square foot state-of-the-art facility is expected to be ready for occupancy in April 2013 and will be located on the newly renamed “Primerica Parkway”. The new space will also have the capacity to hold an additional 200 employees.

John Addison, Chairman of Primerica Distribution and Co-Chief Executive Officer said, “This groundbreaking marks a new day for Primerica. The new building will allow us to provide enhanced service to our ‘one of a kind’ financial services distribution system. It will be in a great location for members of our sales force across North America when they come to visit Atlanta and their Home Office. Our new location is at the hub of the Gwinnett County business, sports and entertainment community, and the thoughtfully designed building will be a centerpiece for our company and our employees and a showcase for our more than 90,000 representatives across North America. We wish to thank Governor Nathan Deal for his support, as well as our partners at Duke Realty, Gwinnett County, Gwinnett Chamber Economic Development, and government officials for being so helpful and supportive of our move.”

Primerica (NYSE:PRI) is currently the fourth largest private employer in Gwinnett with approximately 1,800 employees. Since 1985, Primerica’s Headquarters have been located in Gwinnett County at 3100 and 3120 Breckinridge Blvd. The current campus includes leases on 10 separate buildings covering 385,217 square feet. The new facility will consolidate all of Primerica’s numerous facilities and operations into one three-story building with two connected wings that will streamline business operations and greatly enhance logistical efficiencies.

“Primerica is one of Georgia’s outstanding corporate citizens, and its commitment to Georgia is deeply gratifying. The company’s experience here over the last 34 years has helped it understand how our logistics infrastructure and our deep well of talent can keep it growing and successful into the future,” said Governor Nathan Deal.

“We are very happy that Primerica, one of the largest private employers in the county, has chosen to stay and expand within our community. Today, we are celebrating the impact that this company has made in our community for years. We are proud to have been able to assist them in making a move that will aid their continued success.” said Gwinnett County Chairman Charlotte Nash.

Chairman of the Board and Co-Chief Executive Officer, Rick Williams commented, “It’s a customized ‘build-to-suit’ plan that has been well-designed to maximize business efficiencies and enhance the many services we provide for both our sales force and our clients. After 25 years in our existing location, the current economic environment provides an opportune time for us to move into a significantly improved facility.”

“Duke Realty is excited to begin construction of Primerica’s new corporate headquarters and is committed to delivering a first-class facility,” said Chris Brown, Senior Vice President of Duke Realty’s Georgia Operations. “Having such a strong, well-known company select Legacy is a plus for Duke Realty and Gwinnett County. Now that construction is underway, we believe that the increased activity and emerging buildings will attract more businesses to the area.”

Business relocation and expansion efforts in this North Metro Atlanta community are cultivated and supported through Gwinnett Chamber Economic Development, led by Nick Masino, Vice-President of Economic Development, and Jim Maran, CEO and President of the Gwinnett Chamber.

“The Gwinnett Chamber congratulates Primerica on its remarkable success,” said Gwinnett Chamber President and CEO, Jim Maran. “Primerica’s commitment to the Gwinnett business community over the last several years exemplifies the value and essence of what it means to be a true corporate citizen. We are excited for them and look ahead to the growth and development they will realize through this strategic move.”

Supporting local business expansion efforts, such as those of Primerica, are the public and private partners of Partnership Gwinnett, the community economic development initiative. Partnership Gwinnett’s internationally award-winning efforts have recorded over 285 expansions and 12,500 jobs since its inception in 2007.

“Without the seamless, collective efforts of Primerica, Duke Realty, and Gwinnett County, this success would not be possible,” said Nick Masino, Vice President of Economic Development and Partnership Gwinnett. “The investment by Duke Realty will contribute significantly to a more balanced tax base in Gwinnett while affording Primerica the space it needs to add headcount. I’d like to thank Partnership Gwinnett’s public and private investors and partners for their vision and leadership to support economic development efforts that produce solid results like these.”

Primerica, Inc. headquartered in Duluth, GA, is a leading distributor of financial products to middle-income families in North America. Primerica representatives assist clients in meeting their needs for term life insurance, mutual funds, loans and other financial products. In addition, Primerica provides an entrepreneurial full or part-time business opportunity for individuals seeking to earn income by distributing its financial products. Primerica insures approximately 4.3 million lives and more than 2 million clients maintain investment accounts with the company. For more information on Primerica, please visit

For more information on how to get involved in local economic development efforts, please visit

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