Buford, Ga., Nov. 23, 2022 –– C.A.S.E. Discount Flooring has expanded their company, which will result in 15 new jobs and $1.2 million capital investment in the City of Buford over the next 10 years. The vinyl flooring distributor moved into a 2,200-square-foot facility at 5306 Palmero Court, increasing production by 10%.

“We chose the City of Buford as our next place to expand because it is one of the fastest growing areas in the country,” said C.A.S.E. Discount Flooring Buford Franchise Owner Derek Harm. “We can service more customers in this area who have a need for what we offer.”

Although C.A.S.E. Discount Flooring Founder Edward Flanary began working in the luxury vinyl flooring industry as a hobby after his retirement, he quickly discovered a market need for an affordable and quality product. The company, headquartered in North Carolina, currently has 26 employees at 21 locations throughout the Northeast and South and has sold more than 1 million square feet since 1998.

“Similar to C.A.S.E. Discount Flooring, Gwinnett County believes in delivering superior services,” said Gwinnett County Board of Commissioners Chairwoman Nicole Love Hendrickson. “We commend their expansion, supporting our vision as the preferred community where everyone thrives.”

C.A.S.E. Discount Flooring distinguishes themselves from their competitors with their customer service approach and competitive floors. They provide customers with one-on-one quality service with appointment-only warehouse visits, as well as a limited lifetime warranty and a distinctive 10-year warranty for residential and commercial buyers, respectively. Their mold-resistant and non-phthalate floors have the thickest wear layer in the industry at .12mm and their prices save customers 50% — or $1 per square foot — compared to other quotes.

“The City of Buford is well known for our strong commercial and industrial base,” said City of Buford Manager Bryan Kerlin. “We welcome C.A.S.E. Discount Flooring adding to our community’s diversity of products and services.”

Committed to ethical production and sustainability, C.A.S.E. Discount Flooring only sources materials from manufacturers who use certified free-trade labor and sells recyclable flooring. Their products meet the highest manufacturing standards with a zero or low volatile organic compounds FloorScore certification, the most recognized indoor air quality standard for hard surface flooring materials, adhesives and underlayments.

Partnership Gwinnett Associate Project Manager Madeline Lester managed the project in collaboration with Gwinnett County Government, City of Buford and Electric Cities of Georgia.

“Small businesses build and strengthen our local economy,” said Partnership Gwinnett Vice President of Economic Development Andrew Carnes. “We thank C.A.S.E. Discount Flooring for continuing to choose and support Gwinnett County.”


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